Moxie is Changing its look.
Moxie, the longest continuously bottled soft drink, is changing its logo.
These things are bound to happen with products from time to time… companies need to innovate to state relevant…
…but they removed the Moxie Man for Christ’s sake!

If you’d like to sign the petition, they have one here.
Worcester Wired did a piece on it that explains the outrage a little more than I could.
And if you are wondering where you’ve seen Moxie before, perhaps it was in my Taste of Bali video.

What does that stuff taste like? Unfortunately I’ve never had the opportunity to try it.
Comment made on October 24, 2008 @ 8:15 am
Is the new image a drag king?
Comment made on January 16, 2009 @ 4:40 pm